Thursday, August 23, 2007

Brainstorming for business ideas

Often, we are not happy with our exisitng environment, jobs, employer, partner and the list goes on. If only I have enough moeny, that would be much better. My personal quote would be "Money can't solve all my problems, but it allow me to handle it in style"

Heck its better to sit my worries out at chimes over a chill wine rather that in the public toliet. (just an example)


For most of us out, ideally its good to run a business where we don not need to manage much and is able to general a hefty income that allows us to seek our passion or take up a lower paying job in a much stress-less environment.

What is a good business idea? would it stand out from many others out there? To identify a niche market to work with., we can first identify the demographic tread of the country we want to work on. the age, the population, single vs married and so forth. that will allow us to indentify the habbits of spending of the population. Would that idea I have be of success? what is the % of audience can i reach in this current demographic?

Next step, we look at whats profitable in the country. Which industy is performing? Whats the top players in that field? Can I do better then them? (Example would be the food industy) where such improvement are seen. Serving a delicious chicken rice is no longer enough, my staff has to wear a set of uniform. if thats not enough, i have my food serve in a specially design set of cutlery and its goes on.

Its a continous process to be at the top. Its take effort to get there and even more effort to widen the gap. Bread with pork floss is never enough.. Look out for what works and what fails.

The other area where busienss ideas can be created are from problems and fustration. If i face it often, would other people be facing it? If i can solve it in an affortable, efficient way. Would any company like to market it? (Example, vcr to vcd to dvd. because there is a problem of needing more space to cater to higher quality videos, the media where we watch our movies keep changing.) Whats next after Blu-ray? 1TB storage in a waffer thin square plate like our sim card?

To generate nothing out of something is normally harder, its like reinventing the wheel. A set of guildline that can be use to build your business on.
Magnify/Minify. example of minify would be pc to laptop and magnify would be provision shop to mega mart.
Modify/Adapt.example would be chair. A wooden 4 legged chair, a wooden chair with backrest to full leather chair with roller wheels. its still a chair to begin with....
Mix/Combine.example would be wireless transmitter with ports for lan.no need for addition equipment. another example would be camera with phones. No one thought they need it together, now they want the best pixel with carls lens / auto focus.
Removal/Elimation.example would be bus ticket checker to auto tapping in/out. Land line phone to mobile phone.  Such removal allows faster process & mobilibity thus its marketable.
Replacement.example like traditional green tea, process with peach and its sold as another favour or fills in buns and bread exchanging with something fresh and new to attract more buyers.

This are just a few ways to turn your passion into idea that are profitable and marketable.

Limiting belife are what stop us from take certain action, by identifying it we are able to overcome it and take the desire action.

Not all ideas has to be great ideas but one idea is enough to make a difference .



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